Israeli Commerce Tech Startup PrettyDamnQuick PDQ Launches Data Platform for Retail Profitability

PrettyDamnQuick (PDQ), an Israeli startup that offers an operational data platform for profitable commerce, closed a $25 million round of Series A funding led by Peakspan Capital, with participation from existing investors TLV Partners and Moneta. PDQ will use the funds to expand market presence and accelerate development of its cutting-edge checkout and shipping personalization engine, which helps mid-sized Direct-to-Consumer (D2C) e-commerce brands to boost revenue and compete more effectively with massive global entities like Amazon. PDQ has raised $38 million to date.

Founded in 2021 by Avi Moskowitz (CEO) and Liran Erez (Chief Experience Officer), PrettyDamnQuick is an e-commerce startup that aims to improve the online checkout experience for customers. They help online retailers personalize and optimize their checkout process to reduce cart abandonment and increase conversions.Interestingly, Avi Moskowitz also has experience in the craft brewing industry in Israel, which influenced his approach to this startup.

PrettyDamnQuick is headquartered in Israel, with a development center there and additional staff in the U.S. and other global locations.

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Essentially, PrettyDamnQuick is trying to provide online retailers with the tools to create a smoother, more personalized, and ultimately more successful checkout experience for their customers. This is a significant challenge in e-commerce, as many potential sales are lost due to complicated or frustrating checkout processes.

It’s worth noting the name “PrettyDamnQuick” is quite memorable and reflects the company’s focus on speed and efficiency in the checkout process.

“We founded PDQ in 2021 with the aim of harnessing data from every touchpoint in the customer journey to optimize the customer experience at checkout,” said Avi Moskowitz, Co-founder and CEO, PDQ. “Since then, we have empowered hundreds of e-commerce businesses to increase their conversions and improve their profitability, while simultaneously enhancing the value of their brands. We’ve driven more than $4B in annualized gross merchandise volume to date, and we’re just getting started – this funding will help us to significantly expand our global footprint and accelerate our innovation.”