PointFive’s DeepWaste Technology Cuts Cloud Costs: Israeli Startup Launches AI-Powered Cloud Optimization Platform

PointFive is an Israeli startup that enables “continuous cloud cost efficiency” through its proprietary DeepWaste technology, designed to uncover major savings potential hidden within your cloud infrastructure. The firm raised $20 million in a Series A round of funding led by Salesforce Ventures. PointFive has now raised a total of $36 million in just the 18 months since the company’s inception.

Enterprises are investing heavily in the cloud, with 31% spending over $12M annually on public cloud services, as reported by RightScale. PointFive’s platform offers a novel solution to the complex challenge of cloud cost management. By identifying hidden cost inefficiencies beyond typical optimization strategies, and providing automated remediation steps, PointFive empowers engineering teams to significantly reduce cloud expenses without sacrificing performance.

PointFive was founded by Alon Arvatz, Gal Ben-David, and Amir Hozez, all veterans of the Israel Defense Forses’ vaunted cyber Unit 8200. PointFive specializes in cloud cost optimization and identifying cloud waste to help customers achieve greater efficiency. Utilizing its proprietary DeepWaste™ Detection Engine, built on cyber-inspired methodologies and advanced AI models, PointFive identifies cloud waste that traditional tools miss, providing actionable insights and long-term management solutions. The platform offers enterprises actionable insights and continuous management solutions, fostering collaboration between FinOps and engineering teams and driving sustainable, long-term cost efficiency.

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PointFive’s DeepWaste™ engine leverages deep research methodologies inspired by cyber intelligence. It analyzes cloud infrastructure at a granular level, similar to how threat detection systems identify vulnerabilities in cybersecurity. This approach allows PointFive to surface inefficiencies, misconfigured infrastructure and hidden resource waste that other tools overlook. Its agentless, read-only solution continuously scans cloud environments, using advanced AI models and cyber-like cloud research methodologies to uncover saving opportunities and offer clear, automated pathways to remediate and optimize cost inefficiencies without disrupting engineering workflows. PointFive identifies savings opportunities of 15-30% of enterprises’ total cloud spend, enabling them to operate more efficiently.

“Our mission is to empower enterprises to transform cloud cost optimization from a reactive process into a proactive strategy, making cost efficiency a core principle of sound engineering,” said Alon Arvatz, CEO and Co-Founder of PointFive. “This funding will enable us to further advance our technology, which delves deeper than any other solution to expose hidden inefficiencies and drive actionable change. I would like to thank our new investors, as well as those who continue to support us, for their vote of confidence in our platform and vision.”